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Approved trader schemes and self-regulation

A number of government or officially sponsored schemes exist whereby small firms may obtain the benefit of subscribing to codes of practice or schemes which require standards of service higher than those required by the law.

A summary of such schemes is given below.

Consumer Codes Approval Scheme (CCAS)

The Department for Business, Innovation & Skills (BIS) invited the Trading Standards Institute (TSI) to establish a successor to the Office of Fair Trading CCAS on a self-funding basis from April 2013. The management of the scheme has since transferred to the Consumer Codes Approval Board (CCAB) operated by TSI.

The TIS describes CCAS as 'is facilitated self-regulation' which aims to bolster consumer protection and improve customer service standards by  the approval and promotion of codes of practice, setting out the principles of effective customer service and recognising approved traders.

Members of an approved code can display the TSI approved code logo. This will help to promote the business as one that consumers can trust, giving a commercial advantage over competitors. By adhering to an approved code, a business can demonstrate a higher level of customer service and customer protection, such as a robust and legitimate customer complaints procedure and clear pre-contractual information.


Read more about the Approved codes scheme


TrustMark is a scheme supported by the Department for Business, Innovation and Skills, trade bodies, local trading standards and consumer groups to help people find reliable and reputable tradespeople to carry out repair, maintenance and improvement work inside and outside their homes.

TrustMark is a single logo to look out for that covers all the main trades. Firms can be awarded the logo by a TrustMark approved scheme operator, but must comply with Government-endorsed standards covering technical competence and good customer service.


Find out more on the Trustmark website

Local Authority Assured Trader Scheme Network

The Assured Trader Scheme Network links together schemes run by local authorities which generally attract small, local, independent traders and businesses.

Although each scheme is different, they all aim to complement the Consumer Codes Approval Scheme and Trustmark, having a strong emphasis on customer service.

[example only]

Read more about the Local Authority Assured Trader Scheme Network

Direct Selling Association and Direct Marketing Association

The Direct Selling Association and Direct Marketing Association are voluntary bodies which represent firms in the direct selling/marketing business and have codes of conduct with which members must comply.



[Page updated: 16/12/2014]


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The basics: contract for sale
Legal tender
Limitation and exclusion clauses
Sale of goods
Supply of services
Inertia selling to businesses
Sales to consumers
Unfair terms
Sales to consumers, distance selling
Doorstep selling
Marketing and advertising regulation    introduction
Advertising Codes
Advertising to businesses and    comparative advertising
Advertising to consumer regulations
Approved trader schemes
Direct marketing by telephone, email,    text message, fax and post
Data protection in relation to marketing